Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis who purchased the domain names Advergames.com along with Adverplay.com.

What is Advergaming & Advergaming Leaders

It’s a new way to market your products and services in a game, and one of the companies building a unique advergaming solution is RENA www.rena.ae based in Dubai in the UAE. 

Rena have developed a game called Dig and Win which allows game players to compete, win, play and exchange for a number of prizes supplied by advertisers.  It’s a great way to get free products and prizes can vary from the very small to the very considerable. 

Rena believes that potential customers will be drawn to the game and spend more time on the website, or simply become more products aware. The games themselves usually feature the sponsor’s products prominently and with hundreds if not thousands of product views it really is a good way of getting your product scene by the masses.

·  50% of recipients play the advergame, for an average of 25 minutes.

·  90% of players who receive a challenge from a friend play the game and respond back with their score or statistics.

·  According to the Entertainment Software Assn., 42% of gamers say they play online games one or more hours per week

Gaming is one of the fastest growing global entertainment forms where there are unique marketing opportunities to draw the attention of audience to brands and new concepts. From the Advertising point of view, games and specially Adver-Gamings are a new solution for marketing and advertising.

For more info check out www.digandwin.com or www.rena.ae